Featured Member for June: Eyescan Toorak
In this month’s newsletter, we had the pleasure of chatting with Melinda King, Practice Manager at Eyescan Toorak, to gain insights from her invaluable experience in the optical industry. With years of expertise under her belt, Melinda shares her insights, tips, and experiences working in an optical practice. Let’s dive into the Q&A blog to learn from her wealth of knowledge!
What strategies have you found most effective in attracting and retaining customers in the optical industry?
- Exceptional Customer Service: Provide knowledgeable assistance and personalised care to enhance the shopping experience.
- High-Quality Products: Offer a variety of reputable eyewear brands known for durability and style.
- Innovative Technology: Stay updated with the latest advancements to offer cutting-edge eye exams and lens options.
- Follow-Up and Communication: Maintain regular contact with customers through emails, calls, or newsletters to provide reminders and updates.
How do you approach pricing and product selection to maximise profitability while still meeting the needs and preferences of your target market?
Understand your target market thoroughly by using your practice management system to identify demographics and the brands that are selling well and what is not so a plan can be made to adjust offerings based on market trends.
Promotions and Marketing: Strategically use promotions and marketing campaigns aligned with your pricing strategy to drive sales and increase brand awareness.
Can you share insights into managing inventory effectively to minimise overhead costs and ensure you have the right products available for your customers?
Analyse sales data to accurately forecast demand and determine optimal inventory levels for each product. Utilise inventory management software to streamline processes. We order a top up of each brand at the end of each month and don’t hold excess stock.
Supplier Relationships: Cultivate strong relationships with suppliers to negotiate favourable terms, including pricing, lead times, and minimum order quantities. Consider consolidating purchases with fewer suppliers to leverage volume discounts and simplify logistics.
How do you leverage digital marketing channels to reach and engage with your target audience effectively.
This is not a strength of ours, but something we are working closely with Eyebenefit to change. We have a presence and I think these days more than ever it is important.
What technological advancements or industry trends do you believe are crucial for optical businesses to embrace in order to stay competitive and profitable in today's market?
Staying updated on the latest lens technology is pivotal for optical businesses to maintain competitiveness and profitability. Embracing advancements in lens technology, businesses can offer customers improved visual clarity, comfort, and eye health solutions.
Keeping abreast of fashion trends overseas is crucial, as they often set the pace for upcoming styles in Australia. By staying ahead of fashion trends, optical businesses can ensure their product offerings remain appealing and relevant to customers, thus driving sales and maintaining market relevance.
Moreover, maintaining effective stock management is essential for responsiveness in today's fast-paced market. By closely monitoring inventory levels and demand patterns, businesses can quickly pivot to meet shifting customer preferences and capitalise on emerging opportunities. This proactive approach enables businesses to minimise excess inventory costs, and optimise profitability.
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This month, we had the pleasure of chatting with Melinda King, Practice Manager at Eyescan Toorak, to gain insights from her invaluable experience in the optical industry. With years of expertise under her belt, Melinda shares her insights, tips, and experiences working in an optical practice.
Let’s dive into the Q&A blog to learn from her wealth of knowledge!
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